The Nova Group Advertising Agency
We are living in a post-digital age, which is why The Nova Group are passionate about creative and innovative ways to engage with the modern consumer. Today’s world is chaotic and unpredictable, leaving brands an area for offering certainty and focus!
Our new agency model is smooth, agile and constant. Our four dedicated brands help to serve your specific needs.
Digital Media Agency
Enterprise IT Solutions
AI content Aggregation
Who We Are
We create experiences people love and actions brands need.
When we combine our deep understanding of people with our unmatched expertise in media and advanced technologies, our clients and our team have success!
The Nova Group work with over 5,000 clients and an unmatched global footprint. We provide People Experiences, offering seamless coordination and consistency to clients around the world.
The Nova Touch
What we do best
We are dedicated to building your brand image from the ground-up, ensuring all bases are covered leaving you with an iconic identity that your customers will instantly recognise.
Our design and development teams are hand-picked from a vast array of creative forward thinking geniuses willing to assist you with any brand building, online marketing and creative services you require, covering everything from website building, CMS solutions, e-commerce, custom mobile apps and marketing communications.
Digital never dies!
Advertising Agencies must adapt new ways of dealing with brands and understand the bottom line – what works. In order for an agency to understand people, they must take into consideration change, which is based on behavioural science to truly connect with customers!
We are an agile team of 40 digital and technology experts working together to ensure your brand gets connected with customers.
The social media department in our group is strong with capabilities across strategy, content creation, community management and social paid media. Our dedicated newsroom called Novatools TM, which allows our team to be able to tap into real-time insights, data, pop culture and trends using some of the best software available.
- Community Management
- Content Creation
- Social Listening and Analytics
- Social Media Strategy
- Social Paid Media
- Digital Integration
- Crisis and Issues Management
- Fully Integrated Marketing
- Social Media Training
- Social Selling and Social Care
Content - the name of the game
Everything revolves around content. Its the name of the game. We have created an integrated content process in our oganisation which delivers all forms of content, seamlessly, across all channels.
Content creation and execution across:
Data is the intelligence behind our entire campaign strategist.
It all starts with data to create relevant content, creativity and interaction. We aim to help our clients utilise the power of data throughout their businesses.
- Data Driven research
- Data segmentation
- Data mining
- PaaS / SaaS system integration
- Marketing automation
Behavioural days of today
Change is based on behavioural science leading research in cognitive psychology and behavioural economics with the creativity of our team to truly connect with customers!
- Behavioural Research
- Behaviour-Change workshops
- Behavioural Product Design
- Customer service / Experience
- Digital Strategy
- Digital Advertising
- CX Design
- Mobile Responsiveness Websites
- Mobile Marketing
- Shopper Activation
- Email Marketing
- CMS / Websites
- Mobile Apps
- Real-time Newsroom
- Social Listening
- Social Media Management
- Community Management
- Content Management
With digital at the forefront of our thinking, we provide integrated solutions for our customers, delivering specialised services for brands across various media channels. As technology advisors, we provide data driven and creative channel strategies to deliver tangible results.
- Digital strategy
- SEM & SEO
- Paid social
- Performance media planning & buying
- Lead generation
- Channel planning
Finding the right motivation and understanding the thoughts behind people which lead to their business decisions such as business decision makers, is the ultimate key to success.
- Corporate Strategy
- Treating Leads
- Conversion of the Plan
Influencing shoppers purchasing decisions by utilising specific data, analysis and creativity to increase sales.
- Shopper Research
- Shopper Strategy
- Trade Marketing
- Promotional Marketing
Our strategy experts create data driven loyalty programs that help clients reinforce and reward certain behaviours and unlock Total Customer Value.
- Infrastructure/Platform including Adobe, Sales Force and IBM
- Program Design
- Social CRM
Our Brand Strategy and planners help clients to solve their business problems using creative solutions. We believe in achievement through precision.
- Marketing advice
- Brand and Communications strategy
- Consumer journey mapping
- Brand Purpose
Experienced multicultural marketing professionals lead the industry with deep cultural understanding and insights from proprietary tools and years of experience. Our culturally diverse team allows us to bring valuable cultural insights to campaigns. Our people come from Chinese, Malaysian, Vietnamese, French and Filipino backgrounds. Our branches include Israel, USA, EU, AU & Hong Kong.
- Cultural research
- Strategy and insights
- Creative development and adaptation
- Ethnic media planning and buying
- Digital, mobile and social media strategy and implementation
- Local area marketing
- Publicity including media outreach
- Event management
Through utilising the broad skill sets of our group in Australia, our consultancy business is able to develop scalable products, build and launch new ventures, and develop corporate partnerships.
- Market & industry research
- Idea generation and viability analysis
- Accessibility to suite of Ogilvy skillsets
- Financial & operational planning
- Partnership & consortium sourcing and management